Instant Coaching Program Available Free --And Heads Up, Authors.  Here's a Great, Viral Way to Sell Books

Take a page from author and life coach Howard Stone’s clever strategy. He and his wife Marika authored Too Young to Retire: 101 Ways to Start the Rest of Your Life, (Plume/Penguin, 2004). It’s an easy-reading compendium of possibilities for Boomers—chock full of resources and sage advice for anyone ready to unwind and start living at age 50-plus. Now they’ve created a 6-week or 12-week group-coaching program based on the book. Doesn’t sound unique, does it? Here’s the twist: They’re giving the program guide away free to coaches interested in attacting a 50-plus clientele. The Stone’s just introduced this offer. Already one coach is hosting a group in Portland, OR. Others are launching groups soon, says Howard Stone. The guide encourages coaches to use their own coaching style. It provides “chapter-by-chapter questions that stimulate dialog.”

Win-win-win?

The Stones win because group members need to buy their book. And if the strategy works, soon they’ll have dozens of coaches promoting them as the Too Young to Retire experts nationwide. Coaches win by gaining an instant program and a potentially lucrative niche market—and don’t even have to pay a licensing fee. Clients win because—well, they get a great book and a helpful coaching experience as they renew their lives. The guide and information about the book are available as a Word document. Interested?  Email howard@2young2retire.com